Go Compare, Go compaire, GoCompare.com

The Price comparison online website offers a range of services, first impression of the site is very good, it offers a range of services from Insurance to Business comparison. The home page directs you to the main categories namely:

Car Insurance
Home Insurance
Van Insurance
Motorbike Insurance
Breakdown Cover
Travel Insurance

The Go Compare site allows a little more than just direct comparisons of insurance they try to provide a better service by adding a 5star rating system to the providers listed.

There automated algo’s compare quotes from a massive 50 insurance companys most are very major players with stong websites of there own.
A sample of some of these include, theAA.com, AIG Direct, Motor Cycle Direct, Norwich Union, the RAC (part of Aviva) and Sainsburys bank.

By Comparing this many sites it should offer us optimum results for potential customers ok so on with the tests.

 1) 7/10 Useability
Very simple to navigate and quickly into the quote process, BTW I hate popups so have maked them down for making me have multiple windows open in explorer.

2) 6/10 Search Engine performance
Although not quite at the top spot for major keywords, I was impressed as they were first page for many such as ‘Car Insurance’ however they were recently penalised by google for doing very naughty link buying, tut tut. BTW could this be a search engine trick in itself? by getting banned or doing something outrageous gets everybody talking so all the bloggers are now out there nattering about the ban creating hundreds more links for the site either the guys at Go Compare are very very clever or completley crazy.

3) 7/10 Credibility
Until they performed the sneaky trick by trying to manuipulate google results I would have given them a 10, but unfortunately I can only justify a 7 now. Great site guys and very good content and by comparing so many top products gives you excellent credibility, but I just cant give you the ten as buying links is a no no!
Overall = 20/30  Fair

Enough listening to us chunter on, why not visit them yoursleves at:
www.gocompare.com

Then please feel free to post your own comments back here.