Kelkoo or ( kelko, kelko.com, kelkou, kelcoo, kellcoo, kellkoo, keelkoo and kelco. )Kelkoo Price Comparison website review Kelkoo website www.kelkoo.co.uk focus’s on being a retail shoping price comparison site, offering un-bias comparisons based almost entireley on price with the added bonus of user based reviews of the shops in question thus you can read others experiences before you buy. So how does a shop get its products listed on Kelkoo? Simple you pay them so again its not entirely unbias comparison, but close enough as the shops themselves only pay Kelkoo when a visitor is sent to them, which means they customer has already comparied prices and is near ready to make a purchase thus making refered visitors from a site like Kelkoo much more valuable to a retailer then say a referal from google adwords. However this also means that the retailer has to have enough profit in the product to be able to pay for those referals. So although the site finds very good prices for you if you look a little harder you may still be able to get it very slighly cheaper again elsewhere, but the saving can only be minimal…. BTW lets find out.Ok first impressions of the site looks pretty clean and crisp not cluttered with banners or other in your face adverts, one small add off to the right.The home page is quite long and requires a scroll down to continue reading, but thats not a problem and a standard part of the internet these days (especially on blogs like moneysupersite.com!)

The majority of the home page is littered with links direct to sub-categories all part of there clever marketing tactics, but mainly you are presented with a big search box to help you find what your shopping for, ok so here goes I’m after a specific DVD so I whap it into the search box and fire away.  ‘300 the movie’ a pile of results are found two many to check them all over 6000, I fancy the special edition version so lets try that.  ‘300 special edition’  ohh not so good only 5 results found and only 2 are for DVD’s got a couple of motherboards and a car sneaking in there. Both DVD’s are from the same shop, so I guess we are not so hot on specific’s. Back to basics will just put 300 in and i’ll use the bar at the top to specifiy just DVD’s, we are struggling here…. still lots of results but loads of old DVD’s have come up, I plough through a load of pages and find 300 on offer for £10.93 standard edition and £13.99 special edition Region 1. So all good got there in the end my shopping experience didnt take all that long, the shop has 4.5* rating which is good enough for me a follow the links and make a purchase deal done.

 Ok lets see the scores on the doors george doors:

1) 7/10 Useability
Although it is very easy to use the site is more search focused than customer focused, the more visitors they can get the better as far as I can tell. The site could do with a better search facility maybee something using the big G’s simple search or based on that theory could help it alot. Some sort of odering based on date of the product like date it was first available for sale or similar, most people will want the most recent products and not compare old to new.

2) 9/10 SEO
WOW these guy invest alot of time in making this site very popular with the serps, massive numbers of results for seemingly random keywords, excellent site and an advertisers dream. They must surely be in the top 10 in terms of best search performance of all price comparison sites, hitwise will probably confirm it.

3) 6/10 Credibility
They dont really care what companies advertise on the site as long as they are getting paid, I was able to create an acount and start whapping products on for an imaginary retailer within 24 hours so that does not say alot for the credibility, however it is user dictated so a company who has 1 star rating is definaly not going to get repeat business, however whats to stop them creating another account and stating again …. and again…. with fresh results and no ratings, if a site has no rating somebody has to be the first so what have they got in place to stop the rip off merchants? Come on Kelkoo have some boundaries please we should expect as much protection in the products they are refering us to as we get from say ASDA or Tesco’s? This argument could go on all night!

 Ok the results…

22 / 30  not bad, good all round site and would use again.

But wait why listen to me waffling on try it for yourself
www.kelkoo.co.uk